Golden 1 x SACRAMENTO KINGS

Win as 1

Golden 1 Credit Union, the official credit union of the Sacramento Kings, set out to deepen its connection with fans, celebrate Sacramento pride, and elevate the member game-day experience.

As lead ACD, Art, I helped shape the concept and led the visual direction across a multi-channel campaign spanning a :30 broadcast spot, immersive in-arena takeovers, and local OOH.

The campaign captured the energy of game night while highlighting exclusive member benefits, positioning Golden 1 as a true partner to the team and community—bringing the “Win as 1” idea to life across every touchpoint.

To capture that energy authentically, we executed a run-and-gun production during a live Sacramento Kings game on Golden 1’s Member Monday game night, using real-time moments to bring immediacy and realism to the work.

The result was a cohesive, high-energy campaign that strengthened Golden 1’s presence with fans and reinforced its role as a partner both in the arena and in the community.